1. Introduction:
   Bumii is a mobile application designed to generate personalized content using Artificial Intelligence, based on evidence-based psychology. Its objective is to develop socio-emotional, communicative and other skills and competencies necessary to improve personal and work relationships, as well as the ability to manage emotions to strengthen mental and personal well-being. Bumii offers its services to legally constituted organizations and natural persons.

Scope and Limitations:

Bumii is not a healthcare service, nor is it intended to replace professional medical services. We do not provide medical care or clinical treatments. In the event of a medical emergency, it is recommended that you immediately contact the competent authorities or the nearest emergency services.

2. Bumii Fundamental Principles:

Bumii is governed by the following principles, which reflect its commitment to the emotional well-being and privacy of its users:

• Self-awareness: Bumii provides tools for users to identify patterns in their emotions, measure their progress, and assess how they are developing their emotional skills.
• Comprehensive Development: Bumii offers content designed to foster personal and professional growth, including preparing to face challenges, improving interpersonal relationships, and strengthening leadership skills.
• Valuable Content: Users have access to inspiring stories, podcasts and materials developed by experts, which connect emotions with their impact on daily life.
• Community and Connection: Bumii seeks to inspire and connect its users, promoting the understanding that many people face similar emotional challenges, with the future vision of becoming an emotional support network.
• Limitations of Use: Bumii is not a medical treatment, an emergency care service, or a communication channel between individuals and organizations. It is a personal ally for emotional growth and well-being.
• Accessibility and Personalization: Bumii stands out for being easy to use, accessible at all times, and offering personalized content for each user.
• Private and confidential: All information that the user uses with Bumii is completely private and confidential, it is not transmitted to any organization or person. Bumii has the necessary encryption, storage and protection technological measures to be completely safe for the user.
• Organizations that contract with Bumii will have general statistical information about the emotional state of their organization. They do not obtain direct information from any particular user. Bumii helps organizations understand the emotional dynamics of the organization, detect work and psychosocial factors that may be related to such dynamics, and strengthen their internal well-being policies.

3.                         Personal Data Protection Agreement:

In compliance with current regulations related to the protection of personal data in the Latin American territory where Bumii is used, this agreement formalizes the user's consent and authorization for the processing of their personal data by Bumii, who acts as Controller and Manager of the processing of personal data.

Authorization for the Processing of Personal Data:

By clicking the “I accept” button in the Bumii app, the user expressly, previously, informedly and consciously grants authorization for Bumii to process their personal data for the following purposes:

• Statistical analysis of the use of the Bumii app.
• Bumii app improvements and optimizations.
• Conducting academic and non-profit studies on user use of technologies.
• Development of personalized content based on evidence-based psychology for the development of socio-emotional, communicative and work skills and competencies, as well as the management of emotions to strengthen mental and personal well-being.
• Transfer of group statistical data to contracting organizations and third-party business partners of Bumii, ensuring that such data does not include personally identifiable information.

4.                         Personal Data Subject to Processing:

The personal data subject to processing includes, but is not limited to: name, age, gender, interests, contact information and information related to mental and emotional health, provided directly by the user through the Bumii app or as part of interactions with its features. This information is processed exclusively for the purposes described in these policies.

5.                         Rights of the Data Subject:

The user, as the owner of the data, has the right to:

• Access your personal data and learn the details of how it is processed.
• Consult, rectify and update your personal data.
• Request the deletion of your personal data when you consider that they are not being processed in accordance with the principles, rights and guarantees established in current regulations.
• Revoke the authorization granted for the processing of your personal data at any time.

The user can exercise their rights of access, consultation, rectification, updating, deletion and revocation through the following channels: of[MU1]  contact:

• Email: [email protected]
• Phone: +573183659833
• Physical address: Cl. 101b #45a – 41 Office 101, Bogotá

6. Security Measures:

Bumii undertakes to adopt all technical, administrative and human measures necessary to ensure the security, confidentiality and integrity of the user's personal data. These measures include:

• Data encryption: Personal data is stored in encrypted form to ensure that it is inaccessible to unauthorized persons.
• Secure storage: Data is stored in systems protected with advanced technologies that prevent unauthorized access.
• Restricted access: Only authorized personnel, subject to strict confidentiality agreements, can access the databases.
• Security Protocols: Protocols are implemented to prevent loss, alteration, disclosure or unauthorized destruction of data.

7. Validity and Updating of Policies:

Authorization for the processing of personal data is valid indefinitely, and the user may revoke it at any time through the channels provided by Bumii.

Periodic reviews:
These policies are subject to periodic review to adapt to current circumstances, without prejudice to the rights of users. Any updates will be notified to users through our website, registered emails or messages in the app.

8.                         Privacy and Confidentiality Guarantee:

Bumii guarantees the privacy and confidentiality of all information and interactions made by people with the app. Organizations do not have access to users' personal information. They can only access generic data and group statistics, not individual data or specific interactions of each person.
Given the principle of privacy and confidentiality, the organization does not have access to opinions or information provided by users through Bumii. Bumii does not function as a means of communication between the organization and individuals; therefore, the company remains uninformed and exempt from any personal information shared on the platform.

9. Module for the History and Processing of Data of Minors:

Bumii's story module allows you to generate personalized content aimed at children and adolescents, always under the explicit supervision and approval of legal guardians. This content seeks to help develop emotional skills at home through emotional stories designed to promote well-being and socio-emotional skills.

Explicit statement on data of minors:
We do not intend to capture, identify or collect data that leads to determining the identity of the minor or offer direct services to minors. The information requested about minors is for the sole purpose of giving access to legal guardians so that they can use the story module as a support tool at home, ensuring guided and safe emotional development.

All generated content is reviewed and approved by legal guardians before being presented to the minor, in strict compliance with applicable personal data protection regulations.